When I started my first blog, I didn’t know much. I most notably didn’t know a dang thing about search engine optimization (SEO) or fancy things like 301 redirects.
The ONE thing you need to do before you start writing a ton of blog posts is go into your permalink settings, and change your URL settings from “day and name” to “post name”.
Okay, so there’s a few other things you should probably do too, but don’t overlook this one!
All of my post URLs had a “day and name” format like this:
When I learned more about SEO, I realized that it’s better to have a nice, keyword specific link like this:
So, if you have a new blog, make sure to make that change from the start! If you want to start a blog, head here.
If you have an old blog and you’re trying to up your SEO game, it gets a little more complicated.
301 Redirects- Don’t Break Your Links
I went in to a bunch of old posts and changed the URLs to keyword specific links. Then I changed my permalink settings to “post name”, and thought I was done. A few days later, a nice person on Twitter messaged me to let me know all of my links were broken. 😩
I figured out that you have to redirect your links for them to still work after you make changes to a post that’s already published.
This is called a 301 Redirect, and I’m going to teach you how to do it, just in case you also have this problem.
301 Redirects- Step By Step WordPress Setup
In the WordPress side bar go to: Plugins — Add New
Search for Simple 301 Redirects.
Download and activate the plugin.
Now you can use it. Go to:
Settings in your WordPress sidebar and you will see 301 Redirects as an option.
Select it and put your old URL in the left column (but just the stuff after the first backslash). The right column will be your new URL.
Left column: Old URL in this format /2017/09/01/post-name-that-was-really-long-and-crazy
Right column: New URL in full format http://www.domain.com/post-name
You did it! If you want to know more quick and easy SEO tips that can boost your page rank in just a few minutes, check out this post, or access this free training video.
Good luck with your 301 Redirects, and contact me with your questions.
Thanks for reading!