This post contains affiliate links, which means I may make a small commission if you make a purchase. Thank you for supporting the blog! Full disclosure here.
Are you looking for a great way to maximize your holiday income for your direct sales business?
I have the perfect solution for you! It’s a combination of our good friend Pinterest, and holiday gift guides.
I’ve stressed before, that Pinterest is an amazing marketing tool that everyone should be using for their business.
Pinners are there to shop, especially during the holidays. Holiday gift guides are a great way to turn pinners into new customers, but you need to start now!
If you’re not sure how to use Pinterest for your business, enroll for free in my 5 day Pinterest Challenge and learn how to use this awesome marketing tool to boost your income.
Increase Your Direct Sales Income with Holiday Gift Guides in 5 Easy Steps
The cool thing about Pinterest’s algorithm right now, is that they are prioritizing heavily keyworded, personal boards. This means you don’t have to worry about being a member of 50 group boards to get your content pinned and clicked.
Pinterest is also rewarding new content creators, so if you are new to Pinterest and don’t have many followers, don’t worry! Pinterest wants you to succeed and will prioritize your content.
If you follow these simple steps, you will have the best chance to make your content go viral and make sales! Let’s get started…
- Decide on your target market. Who do you want to make the gift guide for? Who do you sell to? Try to niche down. Don’t just sell to “women”. Be more specific, like “12 unique gifts for busy moms.”
- Make Your Gift Guide. This will be simple if you have a blog. Don’t have a blog for your business? Start one today! Here is an example of a holiday gift guide I made for mother’s day and then repurposed for Christmas. If you don’t have a blog for your business, you could link directly to a sales page that shows the products in your gift guide. Pro Tip: You can link your pin directly to a Facebook group, and funnel people into that. This way you could follow up with interested buyers in the group.
- Design your pin. You can use Canva or Picmonkey to do this. I love to use Picmonkey because it has more features, but it is a paid for service. If you are just getting started Canva will work just fine.
- Create 5 new boards on Pinterest that fit your Pin. Do your keyword research so you know what people are searching for! You can learn simple ways to do this in my course. Examples may include:
- Christmas gifts for mom
- Unique gifts for mom
- Creative gift ideas for moms
- Holiday gifts for busy moms
- Gift ideas for mom
- Pin your Holiday Gift Guide to your boards, and then schedule to Tailwind or continue to pin manually each day. You can learn more about how to use Tailwind to schedule your pins here.
If this tutorial was completely foreign to you, come hang out in my free 5 day Pinterest challenge and learn the basics of Pinterest for your business!