Pinterest and Direct Sales are like peanut butter and jelly, or they should be! However, I have found that many people in direct sales and network marketing don’t know how to use Pinterest to build their business the way they should. In fact, many network marketers have no clue that you can generate sales and leads for your home business on complete autopilot using Pinterest.
Pinterest and Direct Sales- 6 Reasons You Need to Be Selling on Pinterest
72% of Pinners say Pinterest has introduced them to a new product or service. This means your direct sales business is waiting to be discovered on Pinterest. People love to discover new products, and Pinterest is a great way to find new things to try.
90% of weekly pinners say they use Pinterest to make purchase decisions. When I want to know the best skincare products, hair care, or weight loss programs, I often turn to Pinterest first, and apparently so do 90% of Pinterest users!Pinterest drives 33% more referral traffic to shopping sites than Facebook. We all know how difficult the Facebook algorithm can be to crack. Pinterest can drive more views and purchases to your business, if you know how to leverage the platform.Other social media sites have less than a 24 hour reach. Once your pin is circulating around Pinterest, purchases and website visits will continue to be made, even months after that initial pin is published. In fact, half of site visits are after 3.5 months of that first pin, and half of orders are made 2.5 months after pinning. Patience is key with Pinterest marketing.
7 in 10 moms are on Pinterest, and we all know who makes the purchasing decisions in the house! If you are in direct sales, moms are often your best prospects because they are looking for a way to earn extra income without sacrificing time away from their kids. A home based or direct sales opportunity might be exactly what they are looking for.
97% of searches are unbranded. This means people aren’t necessarily looking for the best Sephora lipgloss, they are just looking for lipgloss. People are excited to see new products and are not brand loyal in their searches on Pinterest. Learn to leverage Pinterest, so buyers can discover YOU!
If you aren’t sure how to start using Pinterest for your direct sales or network marketing business, I have you covered! Join my FREE 5 day Pinterest for Business challenge and learn how to explode your business with Pinterest to get leads and sales on autopilot.