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Pinterest Marketing is crazy important for your business. Did you know there’s a way to automate your Pinterest strategy that can boost lead generation, sales, and site visits? A solid Tailwind Strategy is important to Pinterest success. Don’t let Tailwind confuse or overwhelm you. It’s actually quite simple to use, and oh so powerful for your business! With these simple steps, you can leverage Tailwind to skyrocket your Pinterest growth and put your business on autopilot!
Tailwind Strategy- Schedule with Ease
The Tailwind browser extension makes it easy to schedule pins directly from your blog, website, or Pinterest account. Pinterest rewardsusers that are consistently active and pinning on Pinterest. Tailwind allows you to leverage the power of Pinterest for sales and lead generation, without having to spend your whole day on the platform. This gives you the freedom and time to concentrate on creating valuable content, instead of worrying about driving traffic.
Tailwind Strategy- Save Time with Board Lists
No need to spend hours scheduling pins one at a time to relevant boards. With Tailwind you can put boards with similar topics into lists. This makes it easy and fast to schedule your pins to several boards at once.
Tailwind Strategy- Know Your Audience
Tailwind has some super good data. It can tell you exactly when the best times to pin are based on when your audience is active and engaged. This will give you the best chance to for your pins to be seen and will get your audience interacting. The more interaction you get, the more Pinterest will think your pins are awesome. Which they are!
Tailwind Strategy- Find Your Highest Performing Boards
If you head to Board Insights in your Tailwind dashboard, you will be able to see valuable stats about all of your personal and group boards.
You can see specific information about your boards such as how many pins it has, followers, and re-pins.
Two extremely important numbers that can help your Pinterest strategy immensely are Virality score and Engagement score.
Virality Score is the number of re-pins divided by number of pins. This number tells you how well your content is doing. The higher the number the better!
Engagement Score– This is (virality score divided by the number of followers of the board) x 1000. This measures how engaged your audience is.
You can use this valuable information to improve your Pinterest strategy over time, by changing up pins that aren’t doing well, and creating similar content when you see something that’s working.
Don’t be afraid of the data! Learn to love it and Pinterest will love you back!
Are you looking to generate sales and leads for your home business on Pinterest? Sign up for my FREE 5 day Pinterest Challenge!